Optimized budget planning and expansion strategy: Develop growth markets efficiently
Bentley Systems - a global SaaS provider - reduced planning effort by 50% with Novemcore and created an expansion strategy for 6 key markets. Read how well-founded analyzes and innovative tools ensure sustainable growth!
Customer's situation
Bentley Systems, a US-based global leader in software-as-a-service (SaaS) infrastructure planning, faced a key challenge: its annual budget planning should focus on analyzing and developing growth markets outside the US.
Focus of budget planning: Sound assessment of the necessary investments in personnel and marketing as well as the sales expectations through expansion.
Complexity: Development of an implementation plan for market development, including the decision between direct market entry or partner strategies.
Challenges: Consideration of competitive activities, regulatory risks and infrastructural requirements.
The goal was to develop a clear strategy and reliable figures in order to efficiently manage the expansion and achieve growth targets.
Novemcore's work
Novemcore was commissioned to support Bentley Systems through structured analysis and detailed planning. The central steps were:
Creation and adjustment of the budget calculation: Integration of strategic measures and consideration of their sales and cost effects.
Extending the model for detailed regional analysis.
Interviews and Research:Expert Interviews: Over 20 conversations with market experts to make informed assumptions about growth opportunities and investments.
Internal Discussions: Interact with relevant Bentley Systems personnel to better understand resource requirements.
Regulatory and market-related analyses: Comprehensive research on market risks, competitors and infrastructural aspects.
Data-driven market analysis: Leveraging a large third-party market model to drill down growth forecasts to the level of individual customer groups.
Precise definition and segmentation of the relevant customer groups.
Technological integration: Use of data from Snowflake and other systems at Bentley Systems to validate and feed budget calculations.
Earnings for Bentley Systems
The collaboration with Novemcore led to impressive results:
Detailed market analysis: 300 pages of PowerPoint documentation with in-depth analyzes of the relevant markets as a basis for decision-making for management.
Presentation of a step-by-step expansion strategy with clear recommendations for action.
Reliable budget planning: An Excel model that identifies growth drivers by market and customer group.
Comprehensive workforce forecast at regional level.
Efficiency: Project completed in just 5 weeks.
Additional results: Clear allocation of marketing budgets based on growth forecasts.
Consideration of infrastructural requirements and regulatory risks.
Conclusion
"We wouldn't have been able to do that in six months alone! I felt like I was in the old days when I still worked at McKinsey." - Senior Director, Strategy & Operations
Novemcore once again demonstrated its expertise in the areas of business intelligence, budget and expansion planning. With in-depth analysis, innovative tools and a clear focus on efficiency, Bentley Systems was able to create a resilient foundation for entering new markets. This case study shows how strategic planning and technical expertise go hand in hand to ensure sustainable growth.